H&M Accused of Misleading Sustainability Scorecards

Summary

H&M was accused of using misleading sustainability scorecards on its products.

Score Rationale

Low G-score (18) reflects fast fashion's moderate environmental footprint without specific violation evidence. High C-score (72) driven by product-level sustainability scorecards representing broad scope claims with high unverifiability (self-declared metrics), sustained multi-product campaign, and strong intent indicators (misleading labeling, lacks verification, matches industry greenwashing pattern). C-G gap of 54 clearly exceeds +10 threshold, classifying as List C - corporate claim dominates over actual environmental performance.

Source Quote

H&M was accused of using misleading sustainability scorecards on its products